Mr. Lee

Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds – from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony – draw their power from the same six traits.

Essay Question (1-2 pages, double spaced, Times New Roman, 12 pt.)
For Columbus Academy to attract new students to its Upper School, what traits or ideas should the school promote in its advertising, and through what sources of media? (Please provide reasons for your suggestions.)

Discussion Question
In advance of the first day of school, please submit one question you would like the group to discuss or answer.




Questions? Email Mr. Lee at: bob_lee@columbusacademy.org